Our Purpose

At Pink Up GC, we're on a mission to paint the Gold Coast pink and raise awareness and much needed funds for non-for-profit organisations, one being the Gold Coast Hospital Foundation to support cancer fighters. Our purpose with your help, the whole community, is that we all can make a difference in the lives of those battling cancer. Join us spreading the pink up magic by supporting a positive community approach to advocating awareness through creating your own pink up occasion. We are asking Gold Coast residents to embrace the Pink Up GC initiative with their full heart and minds to support breast cancer patients that our doing it tough within our own community.

We all have or know somebody in our lives that has been impacted and has needed support, with on average 532 new cases of breast cancer presented each year on the Gold Coast. There is an urgent need for funding to support local cancer programs and services for breast cancer warriors, some who suffer hardship from the moment of diagnosis. The community’s support in bring your family, friends, work colleagues and club members together to help advocate and raise funds can assist to grow the network of services. Please support this very important cause let’s splash Pink across the Gold Coast, grow the Pink Revolution!

Please spread the pink joy by sharing your photos with us photos@pinkupgc.com.au your way any time, donate and repeat!